Social Media Marketing

Engage, gain, and interact with relevant traffic and followers

Reach consumers and clients across Facebook, Instagram, and Twitter

Social media platforms are essential trust indicators and provide your business with the perfect place to build and communicate a brand identity. Our dedicated social media and content team, based at our Nottingham digital marketing agency, work to develop social media strategies that communicate your services, brand, and business character. By encouraging engagement and increasing your reach, we aim to drive social media traffic to your website and through to conversions. As well as our social media packages we also offer paid social media advertising across Facebook and Instagram to compliment your long-term strategy and encourage website click-throughs and enquiries.

Social Media Strategy

Your social media strategy outlines your demographic, your core services you’d like to target, and how we propose on doing so. We review your strategy on an ongoing basis, helping to keep your social media presence relevant to your business.

Facebook

Different platforms have different uses and demographics, and Facebook is particularly useful for targeting a large local consumer base while also curating valuable content such as reviews and audience feedback.

Instagram

Instagram is a platform that has seen exponential growth and now supports business pages, which is why we use it for our clients seeking to connect with their consumers in visually appealing and engaging ways.

Paid Social Media Ads

Paid social media ads are competitive ways of launching a service, driving website click-throughs, and promoting your business to targeted customers and users which can be optimised for the best ROI.

Website Conversions

Social media helps to drive consumers who are already interested in your brand to your website. Social media traffic has the lowest website bounce rate, so these click-throughs are more likely to bring enquiries.

Website Integration

We integrate your social media feeds into your website to visually represent your brand with automatic updates and encourage the traffic to engage further with your content through a ‘follow’ or a ‘like’.

Why choose us as your social media marketing agency?

Social media offers a host of platforms that are incredibly useful for building and maintaining your brand representation while also interacting with your followers and users. More and more businesses are realising this potential for increased brand visibility and promotion but often don’t have the time to dedicate to maintaining these platforms. We offer a range of social media packages depending on your business’ needs and budget so that your social media may routinely represent your brand and client expectations effectively. Together with your social media strategy and brief, we have an extensive library of high-quality royalty-free stock images to use within your content. Poorly managed social media is as much of a contra-indicator of trust as no social media, which is why we provide this service in collaboration with your team and trusted professionals.

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Social Media Strategy

Your social media strategy will take into account your demographic, client base, and the services and key information you are seeking to communicate with social media. We first aim to understand your expectations and goals for your social media platforms so that we may tailor our approach to your content and interaction. We review your strategy on an ongoing basis to ensure that your social media presence continues to reflect your business and brand reliably.

Facebook

Facebook’s demographic is a lot more local and relevant to your business, which is why our team spends a considerable amount of time perfecting your content and visible information. We schedule your Facebook content ahead of time and take inspiration from related third-party sources to create social media content that is impactful and resonates with your likes. Traffic is directed to your website to find out more about your relevant services, and we can even create and brand your Business Page from scratch should you need to launch it.

Instagram

Instagram is one of the most influential social media platforms, as it has grown in popularity with both consumers and businesses. We offer Instagram services that include platform launch and branding from scratch, content creation, follower interaction, and capitalising on recent trends and context to best communicate your brand. We use your strategy and branding to create bespoke content that resonates with your demographic to boost engagement, followers, reach, and all-important website click-throughs.

Paid Social Media Ads

Paid social media ads are a proactive form of social media marketing that can be targeted and optimised to reach your core demographic in customisable locations, age ranges, and interests. We manage and create Facebook ads, that can also be used on Instagram, to drive enquiries and website visits through targeting the social media users most relevant to your advertised service. We monitor their performance on an ongoing basis and report back on key performance indicators with our advice on their developing results to best maximise your return on investment.

Website Conversions

Because your followers have already shown an invested interest in your brand through their continued interaction with your platforms, social media traffic has the lowest website bounce rate. By taking appropriate opportunities to direct social media users and followers to your website for relevant services, we are increasing the likelihood of a lowered bounce rate and higher lead quality. We will promote and schedule content that is in line with your core services detailed in your strategy, helping to increase the visibility of these services and drive more users through the enquiry funnel on your website.

Website Integration

Including your social media feeds on your website is a reliable way of cross-promoting these two digital marketing platforms. As part of your web design project, we can include social media feeds on your website that automatically update with the new content you post. Brand visibility through social media, even when hosted on your website, shows your users that you are a business with different dimensions and points of contact. This not only encourages your web traffic to interact with your content, but it also reflects consistency in your brand and therefore inspires trust from your web users.

Talk to one of our experts

Get expert advice, pricing or help and guidence on what you need, call 01159 140 640 or fill in our form.


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