Search Engine Optimisation (SEO)

Organically attract relevant users, improve rankings and increase conversions

Climb the search engine listings with competitive SEO

Every business that wishes to compete online needs to invest into an ongoing Search Engine Optimisation (SEO) strategy. Our specialist SEO team, based at our offices in Nottingham, will work to improve your visibility on search engines such as Google and Bing. We use the best quality SEO tools, allowing us to optimise your SERPs as high as possible. Our SEO tools allow us to find the best search terms for your services in your area. We only use white-hat approved SEO techniques and focus on long-term strategies to increase the number of new customers, your search rank position, and improve online conversion through relevant traffic.

Cosmetic Digital Nottingham

Keyword Rankings

It’s important to track a range of relevant keywords that are likely to convert and bring in new traffic to your website. We don’t settle for the bottom of page one, thrive in your industry and see the return from your investment.

Cosmetic Digital Nottingham

Users & Traffic

Using only the best SEO techniques we concentrate on a long-term strategy to drive the right kind of traffic to your website to keep your bounce rate low and your conversions and Google SEO score high.

Cosmetic Digital Nottingham

Conversions

When it comes to tracking success, conversions are the most important metrics. As a results-driven agency, our strategies are focussed on your goal completions. We analyse and report on key performance indicators to constantly adapt your strategy.

Cosmetic Digital Nottingham

Link Building

Our link building strategies include a content calendar, an organic backlinking plan, and regular link audits to ensure your website incurs no Google penalties. Our SEO team creates a comprehensive link building strategy to best suit your business goals.

Cosmetic Digital Nottingham

Quality Content & Blogs

Our in-house content writers provide well written blogs, landing pages, and content the support your on-going SEO strategy. Whether we built your website or are joining our SEO services, we can provide bespoke blogs, landing pages, and website content.

Cosmetic Digital Nottingham

Competitor Analysis & Industry Research

We monitor, analyse, and report on your local competitors and conduct extensive industry research to constantly better your SEO strategy. We track keywords, inspect competitor backlinking portfolios, and analyse web content to better adapt your strategy.

Why choose us as your SEO agency?

SEO is dynamic and constantly changing, and you need an SEO agency that will adapt just as quickly. With near-daily algorithm updates, it’s important to have an agency that keeps their eye on the ball and are ready to adapt your SEO strategy as required, as quickly as possible. As Google Guidelines change it’s easy for your website to be using black-hat SEO techniques without you even knowing it. Don’t risk stunting your organic growth – we’re constantly researching trends and are aware of possible algorithm updates before they happen. Avoid Google penalties and stay one step ahead of your competitors with a highly dynamic SEO agency that are invested in your strategy.

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Keywords

Keyword research is based around new business and conversions, so we take the time to understand your primary services before devising a strategy. We use industry leading SEO software tools to recommend valuable keywords and search terms that your customers are using to find your business on Google. We analyse based on search term, location, and competitor keywords and compare these against the strategy we are forming. Our SEO tools even offer us insight into both the organic SEO and paid Google marketing that your competitors are using, allowing us to craft a competitive strategy informed by careful keyword research.

SEO Strategy

Our SEO strategy will take into account your budget, primary services, location, end goals, expectations, and competition. We perform research and audits of your current SEO standing and of your competitors too, while also performing industry research. Our SEO strategies are reviewed on an ongoing basis and include a detailed plan of link building, content strategy, blog posts, and both on-page and off-page optimisation. We work to understand your ‘reason’ for seeking SEO, whether you are launching or relaunching or seeking Google penalty recovery, to deliver the optimal strategy for your business.

Technical SEO

There are many aspects of technical SEO behind the scenes, and a lot of your website’s SEO performance lies within this backend. We work to solve errors, accelerate your download speeds, create sitemaps, and redirect 301s to bolster your search engine optimisation. We use software to identify and fix any hiccups, bettering your Google crawlability and ensuring search engines can access as much of your site as possible for indexing purposes, pushing you up the SERPs.

Tracking and Reporting

Tracking and reporting is crucial to telling us and your business that your strategy is working, which is why we conduct monthly SEO reports. These reports help us to identify any causes for concern and what is performing well so that we may react and adapt your strategy. We share your report with you across a bespoke and interactive platform that tracks calls, enquiries, and direct emails sourced from your website. We monitor your digital marketing to better inform your strategy and to keep your strategy performing at its optimum.

Content and Blogging

Search engines like Google value fresh content very highly. All of our organic Google packages include bespoke written content such as web page rewrites, landing pages, and monthly blog posts. Our in-house team of content writers write, optimise, and upload fresh content that is informed by your keyword research and SEO strategy. Your content strategy will be created once we’ve researched how competitive your services are within your chosen locations.

Talk to one of our experts

Get expert advice, pricing or help and guidence on what you need, call 01159 140 640 or fill in our form.


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