Improve conversion rates with remarketing and retargeting
Retargeting and remarketing are key to reminding those who have already engaged with you about your services. Remarketing involves anonymously tracking your traffic’s internet activity using Cookies to serve tailored ads based on those actions. In compliance with GDPR, this is only done when the user has allowed Cookies permission on your website. Remarketing keeps your brand, business, and services fresh in the mind of the traffic who have visited you, refreshing their memory on something they have previously shown interest in. Using Google Ads, remarketing techniques, social media marketing, and industry tools, we help your business target those who are the most likely to engage and convert in your respective competitive industry.
Brand awareness is a key goal for retargeting, so it’s important to establish a realistic yet effective budget for your remarketing campaign. We’ll work with you towards increased visibility with the possibility of ample conversions.
Impressions & Clicks
Impressions and clicks allow us to monitor the percentage of your traffic viewing and interacting with your campaign. Monitoring these closely, we provide ongoing analysis and reports on the long-term progress of your remarketing.
We monitor the click-through rate from advertisement to landing page closely to ensure maximum exposure and conversion. Using tracking tools, we’ll build an accurate picture of how your campaigns are performing.
Cost Per Acquisition
With your spend, budget, and click through rate, we calculate your cost per acquisition to determine your return on investment and how cost-effective your remarketing campaign has been throughout its duration.
Return on Investment
Our campaign monitoring and expert advice helps to achieve you the best return on your investment through the most cost-effective means available by increased brand visibility and relevant traffic engagement.
Paying close attention to your click-through rates and landing page visits, we’ll monitor the conversions through phonecall tracking and web enquiries. This data will be provided to you monthly, so we can monitor your campaigns’ performance together.