Google Ads (PPC)

Pay per click (PPC) Google advertising

Immediately appear at the top of Google page 1 with PPC

Pay per click advertising (PPC) is a proactive digital marketing technique that drives you straight to the top of Google’s search engine listings for the duration of your ad campaign. Regardless of your organic SEO ranking, your ad will appear at the very top of the search rankings for your chosen optimised. Our team knows exactly how to create, implement, and manage your campaigns, including the creation of landing pages and budget management. Google Ads allow you to compete with some of your closest competitors and capitalise on your visibility.

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Guaranteed Google number 1

PPC ensures that your Google ad campaign is seen before any organic listings for your chosen optimised keyword regardless of your SEO efforts, which is why this service is so proactively competitive.

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Conversion and Tracking

PPC is orientated to provide high-quality leads and conversions through more aggressive Google visibility, so it’s important your ad is strategised for the best ROI and user tracking to measure its performance.

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Landing Page

Landing pages designed and built specifically for your Google ads help to funnel the interested traffic through to an enquiry using compelling content such as relevant videos, images, and different contact options.

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Budget Management

Ad budget management helps to keep your ads as cost-effective as possible to maximise your return on investment. This should be monitored on an ongoing basis to best strategise your paid ads.

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Google Ads Strategy

Every ad campaign needs a strategy to outline your expectations, desired goals, and key optimising information to enhance its performance. This strategy may also be subject to ongoing change depending on your business needs and budget.

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Google Shopping

Google Shopping helps to drive higher conversion rates and more profitable cost-per-acquisitions, which we monitor and report back on to best inform you of your campaign’s return on investment.

Why choose us as your PPC agency?

PPC campaigns are a proactive and aggressive asset to your digital marketing strategy. They help you to discover new leads, consumers, and brand awareness through an increased Google visibility, so it’s important you choose an agency that can maximise you ROI. At Cosmetic Digital, our in-house PPC team strategise and optimise your Google ad campaigns to target the most relevant search traffic to you, helping the heighten the likelihood of website click-throughs and conversions. PPC can be used in tandem with an ongoing long-term SEO strategy or as a short-term solution to garnering new leads.

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Guaranteed Google number 1

Organic SEO is a commitment of continual work to gradually move up the SERPs, but PPC ensures that your ad appears even before the top-ranking organic search listings for your chosen keyword. This top-ranking happens as soon as your ad has gone live and is an extremely efficient way of making your business and services visible on Google without the gradual climb of organic SEO. Our in-house team recommends this service to drive new enquiries, market or launch a new product or service, and to increase the visibility of your unique selling points on a popular and competitive platform.

Conversion and Tracking

Pay per click Google ads are best positioned to provide high-quality leads and conversions, which we track to monitor the performance of your ads. Through our daily ad maintenance and ongoing tracking, we can adjust key details of your campaign to best suit your budget, return on investment, and the metrics your ads are currently delivering. We monitor the geographical location of clicks and enquiries through your ads and landing pages and can even report on which devices were used to view your ads. We also monitor the keywords used and adjust as needed, reporting to you our findings and professional advice.

Landing Page

Your landing page is where your ad points to, and we can create these specifically for your campaign to produce an effective conversion funnel. Using trusted landing page design tools, we utilise quality content such as images, videos, and opportunities to enquire to best drive your clicks into a conversion. We can also create multiple landing pages for the purposes of A/B split testing, settling on the ad campaign that your clicks are more receptive to. Your Google Ads are written to interest your relevant traffic, but your landing pages are where the decisions to convert or not are made, which is why we can craft them specifically for your page.

Budget Management

When performing budget management for your Google Ads, we take into account your expectations, end goals, budget, and your cost per conversion. We review your budget on an ongoing basis to best maximise the number of quality leads and conversions your campaign brings. With a limited budget, we conservatively test the water with your ad to monitor its performance before we launch the full campaign.

Google Ads Strategy

We formulate your Google Ad strategy in collaboration with you and your business, helping us to understand your goals and budget. Our approach to your strategy differs on whether you’re seeking more brand exposure for your business in general or are seeking to drive new clicks and traffic to a popular or just-launched service. This way we can ascertain the budget and keywords we believe will provide the best ROI for your campaign, and plan ahead on how to monitor and adapt your campaign over the coming weeks and months.

Google Shopping

Google Shopping is a data-driven platform that focusses solely on the products you are offering and the targeted consumers they should be reaching. We take into account consumer and traffic behaviour, budget, and key performance metrics to enhance your visibility on Google Shopping. Our PPC team uses strategically optimised shopping feeds to ‘show’ your products in relevant searches for related search phrases. Google Shopping differs slightly to PPC, though it still needs attentive monitoring and optimising in order to provide the best return on investment and ultimate conversions which our team will be happy to help you with.

Talk to one of our experts

Get expert advice, pricing or help and guidence on what you need, call 01159 140 640 or fill in our form.


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