Content

Optimised and communicative content

Connect and convert through written content

Content marketing influences not only how you communicate with your customers and clients, but how search engines rank your website pages. Your content needs to find the balance between engaging, communicating, and marketing your brand in order to achieve conversions rather than trying to pitch your services. Of course, written content also needs to be optimised be for SEO using keywords and relevant phrases that answer a question or solve a problem for your traffic. We use advanced keyword research and on-page optimisation in tandem with compelling written copy to increase your chances of conversion and brand reputation.

Cosmetic Digital Nottingham

SEO

Keyword research and on-page optimisation form part of our content strategy for your website, helping to communicate your core services in engaging ways but also to help you rank for these terms and phrases on Google.

Cosmetic Digital Nottingham

Boost Conversion

Finding the balance between marketing, technical details, and engaging communication in your content will increase your chances of conversions and enquiries because your traffic will most likely feel more comfortable.

Cosmetic Digital Nottingham

Blogging

A key part of your content strategy will centre around blog posts, which are engaging ways of communicating with your traffic that also benefit your SEO efforts through fresh content and keyword optimisation.

Cosmetic Digital Nottingham

Branding

Your written content communicates much more than just information. Your brand and character are also portrayed through the words, tone, and level of information your provide, showing your traffic who you are.

Cosmetic Digital Nottingham

Print Content

Written content is also important for print marketing, as the interaction of taking the material and engaging with it further after first encountering your business is often when conversions and enquiries occur.

Cosmetic Digital Nottingham

Copywriting

Copywriting for your website is a valuable asset but needs a lot more consideration than some may realise, which is why we offer our in-house copywriting services to help keep your web project and print materials on track.

Why choose us as your content marketing agency?

Your content, such as website written copy and print marketing, is often the first interaction that your traffic knowingly has with your brand. Written content is actively engaged with and absorbed when being read, so it’s important that your copy evokes a sense of trust and interest in your brand. Our content marketing team understand the fine balance between marketing communication, technical information, and engaging tone to best maximise your conversions and brand trust. Our in-house copywriters work closely with our SEO executives create and optimise web content to engage and improve your search rank positions, and also with our in-house graphic designers to provide bespoke print materials.

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SEO

Well-written content that is optimised for crawlability positively influences your search engine optimisation efforts. On-page optimisation, detailed keyword research, and regularly updated or ‘fresh’ content all combine to push your website further up the Google search rankings to page one. Whether adding new web pages to boost your SEO, writing your new website from scratch, or choosing one of our SEO or blog packages, the professionally written in-house content will take into account valuable keywords and phrases for the best optimisation.

Conversion

Your written content needs to combine the influences of marketing, technical information, and engagement. Many consumers and clients will feel uncomfortable if they feel directly sold or pitched to, therefore jeopardising future conversions. This is why we think its very important to find the careful balance between these three key content characteristics. In order to maximise your traffic’s trust in your business, we combine suitable and subtle language with engaging and approachable tones. Professionally written content ensures that your website copy is inclusive of character and key selling points, helping to heighten your chances of conversions.

Blogs

As part of our SEO packages and blog packages, we offer fresh content updated at least once-monthly depending on your needs and budget. Professionally written blogs adapt to the way your traffic searches for information and the answers they want to receive. Using ongoing keyword research, content search tools, and on-page optimisation, we provide Google-friendly content to help lift your website and chosen services up the search engine results. We write our blogs with the best readability and optimisation in mind, and we even focus on being able to acquire Google snippets to increase website clicks. Depending on the package you choose, you’ll receive at least one blog post a month, which our team would be more than happy to speak with you about.

Branding

Branding isn’t just limited to your logo and chosen colours, it also covers how you communicate with your client base over written communication. Written content helps to convey your brand’s character and personality, allowing your traffic to form expectations of your services and products and inspiring brand trust. It speaks to what you do, how you do it, and who you are, so the words and tone you choose for your written content need to be true to your brand. Our professional in-house copywriters collaborate with you to ensure that your written content resonates with the right demographic and target consumers whilst also capturing your USPs and key characteristics.

Print Content

Written content for print marketing is just as important as it is for SEO purposes and website population. Print materials are often taken away from events, initial meetings, or out of soft-stage interest, so they are a helpful reminder of a previous interaction with your business. Conversions and enquiries are often inspired by this print material, so it’s important that your brochure or magazine advert or welcome pack reads well and engages. Our in-house copywriter will happily work with you, your team, and our graphic designers to create print materials that visually and verbally engage your target consumers.

Copywriting

Copywriting for websites focusses on two main goals: creating consumer trust in your brand and services and bettering your SEO efforts. Content that doesn’t flow well, doesn’t engage, or is too clinical and technical is ultimately a turn-off for interested traffic, so it’s important that your website sounds and reads well as well as looks good. Copywriting can often take you longer than anticipated and this can delay your web project, which is why we offer the services of our in-house copywriters. This ensures that your project avoids delays, as our copywriters work closely with our web developers to meet client requirements and design specifications. To find out more about copywriting, simply get in touch with a member of the team.

Talk to one of our experts

Get expert advice, pricing or help and guidence on what you need, call 01159 140 640 or fill in our form.


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