Frequently Asked Questions
So, can I use the word ‘Botox’ in my web content?
This is entirely your personal preference. We advise all of our clients to keep the mention of Botox off of your homepage, as regulatory bodies may ask you to remove this should they find it. As for your treatment pages, though, you are permitted to use it there and Google has so far shown no way of penalising its use in its organic search rankings.
Should I choose SEO or PPC for Botox marketing?
Google have historically disapproved ad campaigns and flagged the reasons as mentions of prescription-only or regulated medical products, so using Botox in your content may hinder whether you can run ads in the future. This hurdle can be overcome with strategic landing pages, though. This is why you need to plan a strategy with your digital marketing agency to determine which is best for you: SEO or Google Ads? This will depend on your future plans, the marketing route you plan to take, and your budget.
How can I use Botox content on social media?
Before and afters are a great way of demonstrating the treatment results you are able to procure through Botox. However, they need to be posted with consideration to Facebook and Instagram’s T&Cs as well as industry regulatory bodies to ensure you are not penalised or your content deleted.
Can I use Twitter for Botox marketing?
This is again entirely up to you and the social media platforms you choose to use. Twitter isn’t typically a visual app; it is better for garnering conversation and interacting with your clients and other accounts. That said, you can post about Botox on Twitter without being penalised by the platform at the present time, but this may be subject to change. In general, we recommend choosing social media platforms based on where your target demographic resides. If you don’t think they use Twitter, then maybe focus your efforts on a Facebook Business Page and Instagram.
Does the same caution need to be taken for dermal fillers marketing?
At present, no, the same caution does not need to be applied. As long as dermal fillers remain a non-prescription product, they don’t fall under the same regulations and scrutiny that Botox-related content does. This isn’t to say that you can share anything, because best practice still needs to be prevalent in all of your content, but there are no Google, Facebook, or Instagram penalties as of May 2019.