Packaging Design

Stand out online and on the shelves

Command attention with packaging design

Packaging design needs to command attention, stand out from competitors, and deliver your brand’s promise and character. It combines form and function, and personality and promise. After conducting market research, analysing your competitors, ascertaining your demographic, and confirming how the product performs, we begin working on bespoke design and branding concepts. We consider everything from its position on the shop floor, the level of competition both in store and online, and how customers react to your unique product in order to create the most effective and true-to-brand packaging.

Understanding the Product

Understanding the product is essential to communicating its USPs, your brand identity, and your consumers’ expectations. We first get to know the product before we begin designing and brainstorming your packaging.

Market Research

Launching a product needs careful research into your competitors and similar products already on the shelves so we can design and strategise around our findings to create unique packaging.

Understanding the Consumer

Understanding your consumer and your target demographic dictates how your brand, packaging, and product will look. It’s important to understand how to target the people who you’re aiming your product at.

Create and Design

Identifying your consumer and target market leads to a well-informed design process that uses intuitive colours, concepts, and packaging to inform of the product’s promises and your consumers’ expectations.

E-Commerce

More and more buying is being done online, so a dedicated e-commerce website or third-party shop allows for your product to gain visibility and for its packaging to stand out amongst its competitors.

Point of Sale

Your packaging and product will need eye-catching point of sale material for promotional events and on the shop floor, which will help maximise your brand visibility and inspire conversions from shoppers and foot traffic.

Why choose us as your packaging design agency?

Launching or rebranding a product needs careful consideration into consumer behaviour and competitor research. Knowing how your target demographic thinks and how they consume similar products in your market is vital to making sure your packaging and product branding resonates with them. Following our analysis and research, we will collaborate with you to provide unique design concepts based on your creative brief. Whether you are rebranding or launching for the first time, our in-house graphic designers and content executives can provide bespoke packaging with unique considerations given to production, manufacturing, and brand representation.

Understanding the Product

We first work to understand your product and design specifications. We identify what your product is, how it performs, what it promises to do, and its limitations. We then consider price points, the demographic it’s aimed at, and where it fits in the marketplace both online and on shelves to best inform our bespoke packaging design. Understanding the product aids our brand storytelling, allowing us to accurately communicate what your product is and who it is for.

Market Research

We conduct market research to best inform our packaging design and concept development. We closely analyse your competitors, similar products, and your demographic to identify the best placement both online and in store for your product. Market research informs us of gaps in the market and how well similar products are performing, so we can adapt your brief to not only be a competitor brand but also a product that already resonates with its targeted consumer basis.

Understanding the Consumer

Understanding the needs, expectations, and problems that your target demographic will have with regards to your product is crucial to developing brand identity and packaging concepts. We go back to basics when considering the emotional and financial relationship your consumer has with your product and how they relate to those already on the market. We know how these consumers behave and think, which is why we place such care into our packaging design.

Create and Design

We create options for names, colours, and the visual identity of your brand, packaging, and product. We help you decide on the material and manufacturing, be that injection moulding or vacuum forming, to best capture the design brief in your packaging and budget. With high-quality finishes and intuitive design, our packaging helps to command the attention of your target demographic and increase brand investment. We take your product journey from concepts right through the final products, ensuring attentive support throughout and that the brand is communicated successfully.

E-Commerce

Once your packaging and branding is complete, it’s time to think about how you will be launching your new product and putting in front of the eyes of your demographic. As a creative design and digital marketing agency, we of course offer e-commerce websites and third-party tools to aid online visibility in the most cost-effective ways possible. Whether you would like a custom-built website or simply the option to add a shopping facility onto your current website, our team would be more than happy to discuss your options with you.

Point of Sale

Launching a product in store needs eye-catching point of sale and promotional print material to best illustrate your branding and what your product is capable of. These may be materials for trade shows, exhibitions, or shop floor consumers. Print marketing like these POS materials are valuable to your product because this often when some interest is procured and oftentimes could lead to a conversion.

Talk to one of our experts

Get expert advice, pricing or help and guidence on what you need, call 01159 140 640 or fill in our form.


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