Command attention with packaging design
Packaging design needs to command attention, stand out from competitors, and deliver your brand’s promise and character. It combines form and function, and personality and promise. After conducting market research, analysing your competitors, ascertaining your demographic, and confirming how the product performs, we begin working on bespoke design and branding concepts. We consider everything from its position on the shop floor, the level of competition both in store and online, and how customers react to your unique product in order to create the most effective and true-to-brand packaging.
Understanding the Product
Understanding the product is essential to communicating its USPs, your brand identity, and your consumers’ expectations. We first get to know the product before we begin designing and brainstorming your packaging.
Launching a product needs careful research into your competitors and similar products already on the shelves so we can design and strategise around our findings to create unique packaging.
Understanding the Consumer
Understanding your consumer and your target demographic dictates how your brand, packaging, and product will look. It’s important to understand how to target the people who you’re aiming your product at.
Create and Design
Identifying your consumer and target market leads to a well-informed design process that uses intuitive colours, concepts, and packaging to inform of the product’s promises and your consumers’ expectations.
More and more buying is being done online, so a dedicated e-commerce website or third-party shop allows for your product to gain visibility and for its packaging to stand out amongst its competitors.
Point of Sale
Your packaging and product will need eye-catching point of sale material for promotional events and on the shop floor, which will help maximise your brand visibility and inspire conversions from shoppers and foot traffic.