25th September 2012
Bespoke Beauty | Branding & Graphic Design
Flexible, modern branding for award winning salon
Bespoke Beauty came to H&P with the brief of redesigning their current brand identity. The biggest challenge was creating a logo that was flexible as they wanted to create an overall brand but would also represent each of their expanding clinics individually. The brief was open to our interpretation apart from the current name and colour palette had to remain the same.
We created a brand identity to reflect the ethos of the clinic. The owners are enthusiastic about ‘the science bit’ of beauty and use only the latest in technologies, treatment and results driven products. They are a modern and confident clinic, which are award winners and highly regarded within the field.
The logo we have developed demonstrates this in the use of a bold and striking simple font and device. The purple is very confident and also popularly thought of as a friendly and approachable colour and accented by the bright lime green entwined b’s adds an element of detail and sets them apart from traditional ‘spa’ style designs. The use of the modern shape device both softens the logo and adds interest and a bold signature to the design.
The 2 clinics can be identified by the addition of the name ‘Clinic’ or ‘Express’ to the main ‘Bespoke Beauty’ logo. We have used a friendly script/handwritten font for this element of the design to show personality and individuality.
The clinic were keen to use imagery that was not typical of spa and skincare and wanted something that would set themselves apart from the rest of the field. We used royalty free images from high quality sources so the images are striking and unique and not looking the same as every other skin care company. We have created print work that is modern and exciting combing the brand colours chosen by the client in a complimentary way throughout the logo and printed designs. The designs hold a lot of information about treatments and prices, but are clean and uncluttered in design so are easy to read and understand.
Call the H&P Design team today 01159 140 640
We can communicate the essence of your business with our experience in branding and identity design.