We’ll answer some of your burning questions about our services and digital marketing, but if there’s anything you’re left wondering about then don’t hesitate to get in touch!
Choosing the right web design for you and your business boils down to three essential questions: can they produce the quality you’re looking for, do they understand your requirements, and can they communicate efficiently with you? What separates a well-oiled agency from a disreputable one is how well they understand, adapt, and build upon your vision. It’s important you find a team of people that can bring your business dynamic web design with vigour, insight, and advancement.
Your web design functions as a litmus for how reputable and invested-in your business is. People that visit your website and encounter beautiful design, great branding, and an easy to follow customer journey will inevitably form a positive impression of you, your business, and services. Good design works and is nice to look at, great design captures the attention and ushers your traffic further down the rabbit hole.
Designing for mobile sites is very important, because increasing amounts of searching and purchasing takes place on phone or tablet devices. Mobile website design means taking into account usability, functionality, and aesthetic appearance. By putting ourselves in your traffic’s shoes, we consider every facet of how a mobile site design should function and look to deliver the best results for your business.
Dynamic website design engages, captures the intention, and steers interest towards an enquiry. It’s interactive, utilises the customer journey through the website, and communicates the brand and identity of the business it represents. By encouraging your traffic to be engaged and interactive, you’re pulling them into your world of expertise and influence.
Without sounding flippant, digital marketing encompasses every aspect of marketing that uses digital platforms. Google SEO, paid digital advertising, email marketing campaigns, customer tracking, and web apps all fall under the expansive umbrella of ‘digital marketing’. There’s a whole, wide world out there of different components and facets, so it’s easy to get lost amongst the brambles when trying to source your own.
Your digital marketing strategy is the series of actions or steps you’re going to take to help you achieve your overall goal, be that exposure or more enquiries and all else in between. Your digital marketing campaign is the steps you’re going to take to bring your strategy to life. The how, why, where, who, and what of your strategy, if you will. Building a digital marketing strategy takes time and insight. It begins with building an image of your desired traffic and competitors and follows through all the way to media planning and data implantation. There’s lots to do, but a digital strategy is definitely worth it when striving for online success.
Search engine optimisation, or SEO for short, is a fundamental part of your digital marketing strategy. Combining different facets of SEO, such as keyword research and written content, push you further up Google’s search rankings and bring fresh traffic to your site. However, SEO is a marathon and not a sprint. It needs constant maintenance, updating, and advancement.
Paid digital advertising such as Google ads are very useful, because it’s a proactive way to reach the top of Google’s search listings regardless of your SEO. They’re great for targeted campaigns and exposure but developing your SEO alongside paid advertising reaps the most benefits.
Search engine optimisation needs constant maintenance and updates which, over time, forms long-term results as you continue to appease the search engines. Outside of the SEO services you pay for, SEO is organic and therefore doesn’t cost you per enquiry or website click. PPC, or pay-per-click advertising, does exactly what it says on the tin. Over a period of a few months, PPC is a proactive and effective way to utilise paid search engine advertising. Setting a daily budget, your ad will display in concordance with the keywords you select until that budget is reached, after which it will stop being visible for that day. Combining organic SEO and PPC advertising is a very effective partnership, but neither is particularly ‘better’ than the other.
With personal email accounts plugged into smart phones and devices, the real-time conversion potential for email marketing is still, well, real. Email marketing is ideal for letting your mail database know of upcoming events, special offers, a new service or product launch, and just staying in contact on a monthly basis. You could see direct conversions and indirect conversions after popping up in your databases’ peripheral time after time.
Branding is essential to developing your business identity. This includes your logo, your colours, your developed business voice, and how all of this relates to the custom you’re trying to attract. Tailoring your branding to a certain demographic and understanding how they will relate and interact with it is essential, so first identify your target audience and move forwards from there. A properly formulated brand forms the backbone of a lot of content, both written and visual, because it focusses on communication. Identify your audience and follow the cookie crumb trail from there.
Your brand communicates your business ethos by demonstrating your promise to your customer. Tailored to demographic, disposable income, age, and services, your brand communicates what you offer and what you propose. For example, logo colours and insignia can either portray prestige or approachability, luxury or basic lifestyle. Deciding the basic yet integral brand identity for your business plays a leading role in how the rest of your website, content, and overall digital marketing strategy forms.
Logo design may seem simple, but a lot of thought and development goes into it. The concept and the creation of a logo need communication, understanding, and unique. Logo design begins with discussing and formalising your demographic, goals, and strategy – who are you aiming your services at, why, and what are they going to engage with? Customer analysis is essential, because your logo will become the calling card of your business and needs to communicate your business ethos with pixels and colours. The 3 steps of logo creation are concept, design, and implementation.
Logo design isn’t the be all and end all of brand identity – your written content and business’ character is just as important. Communication in content means developing your brand’s voice, character, and almost humanising your approach to business. Whether your business’ voice is a little sarcastic and quirky, or professional and formal, this should be communicated through what your written content literally says and infers. Building a fully developed brand means recognising how you want to be perceived, so how you convey your information should also conform to this ethos.
Print design is still alive and kicking! It’s very useful for in-premises materials and marketing collateral. Even small materials such as appointment cards, business cards, price lists, and promotional flyers are useful in busy businesses looking to retain existing customers and draw in new ones. Print marketing still takes advantage of spontaneous and real-time conversions especially when they’re placed at points of sale. A little appointment card to slot into your consumer’s purse could get used or forgotten about, but when it’s found whether timely or pushes you back into your consumer’s mind’s eye. An offer for a service, product, or treatment positioned on the desk where you take payment could prompt an enquiry or a spontaneous conversion. Print is still useful, it’s up to you to utilise it.
The social media platforms you use are entirely up to you! While you can choose to create wherever you please, it’s important to consider where your target audience are most likely to spend their time scrolling. For example, if your target demographic are mature women between 40 and 70, you’d probably want to steer more towards Facebook and less towards Instagram. Spend your time on the right platforms for you, and you’ll see much more value in your efforts.
Interestingly, most businesses benefit from a social media presence. Whether you need it or not is completely subjective, but those who use it well definitely and continually see it perform as a form of brand equity, communication, and user engagement.
Social media is the go-to digital marketing arena for brand representation and communication, so you should definitely be using it to relate to your followers and demographic. You might not see very many direct conversions through social media, but apps like Instagram are brilliant for cultivating a loyal brand following. The content you post could prompt an indirect website visit (i.e. scrolling Instagram on your phone and accessing the website via your laptop) which means this conversion won’t necessarily be tracked, but your social media content still encouraged that conversion. Communicate, inspire, and relate to your followers to create brand loyalty and you could witness definite conversions.
Your social media accounts are created independently of each other, but they can be linked together very easily. For example, Instagram and Facebook have partnered and the former allows live posting to Twitter, too. Your social media accounts are separate to your website, but we can add social media feeds and clickable icons to link to each platform. This way your web traffic can surf your website and your website with just a few clicks of the mouse.
Across certain social media platforms, you can pay for an ad campaign or just to promote a post for a daily budget to a certain demographic. This is actually a fairly effective form of PPC that we provide here at Cosmetic Digital. On Facebook, you can create an ad that also features as a promoted post on Instagram, and on Twitter you can pay to promote a tweet. Twitter advertising is, we’ve found, less effective than Facebook advertising because it doesn’t let you tailor your demographic by interest, age, or gender. Paid Facebook advertising, on the other hand, is a service we regularly recommend to our clients.