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Synergy Specialist Dental & Healthcare is, as the name would suggest, a specialist referral practice for areas of dentistry and other healthcare services. They approached us to create the clinic’s visual identity, branding and welcome packs. These needed to convey the shared professionalism and expertise across services, and the fact that Synergy welcomes referrals from other dental and healthcare practitioners.
The visual identity we created draws on the company’s name, highlighting the synergy between services and between practices. We created a logo that evokes the sense of people working together across different specialisms. The visual identity is elegant and underpins the professionalism of the company. We used images designed to reassure dentists about referring their patients to Synergy.