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Award-winning orthodontic practice, Heaton Mersey Orthodontic Centre in Stockport, came to us with the brief of re-branding their identity and re-designing their website. They wanted to have a brand identity that better reflected their attention to detail, modern practice, the complete patient journey and practice achievements. We based the new logo design on existing brand colours to retain patient confidence when the rebranding took place. The logo communicates confidence and friendliness, and the glimmer on the device adds depth and is a reflection of Heaton Mersey’s attention to detail in service and treatment.
We transformed the website from cluttered and dated pages to a spacious and contemporary design. Stunning practice and quality stock photography adds colour and brand personality. The website has been designed around the patient journey and what the patient would want to know about the services offered and the treatment process. There are quick link icons at the top of every page to the latest news and appointment booking facility along with the practice contact details. The website has a place to showcase their awards and charity work along with a latest news blog feature and data collection area.
We have created a wide range of print marketing materials for Heaton Mersey Orthodontic Centre, including a patient brochure and a number of campaign leaflets, stationery and more. All of these items present the brand in a consistent way to reinforce the brand identity and message.
“Cosmetic Digital have worked with us to produce an exceptional website taking care and listen to our needs. They have provided valuable insight and advice when constructing the site. They have also produced high quality posters for our marketing and are in the process of completing practice brochures. I have no hesitation in recommending as they provide a top class service.”- Bilal Bhatti