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Harwood Dental Care is a caring and family-friendly dental practice in Bolton but they felt this message wasn’t coming across on their website. We refreshed the Harwood Dental Care brand to make it look more fresh and modern, while still using the colours that people associate with the practice. The website features images that emphasise the patient experience, the family-friendly approach, and the help available to nervous patients.
The slider images on the Home page highlight Harwood Dental Care’s key messages at a glance: family-friendly appointments, support for nervous patients, early and evening appointment times, and state-of-the-art technology. Patient testimonials are used throughout as social proof and the information is packed full of information that explains and reassures patients. A fast-track enquiry form is available on every page to make it easy for potential patients to get in touch.
The website is fully mobile responsive, so it adapts to any screen or device. Once again, the key selling points of the clinic – such as family-friendly health checks and flexible appointment times – are highlighted at the top of the page. Mobile-friendly icons and dynamic movement to highlight links and help navigation all create a fantastic mobile experience.
From signage for the clinic to branded appointment cards and direct marketing campaigns, we have create a wide range of print marketing materials for Harwood Dental Care. These are all designed to support the family-friendly, welcoming ethos of the practice and appeal to clients at different stages of the patient journey.
“Working with the team at Cosmetic Digital has been an absolute pleasure. From our initial contact we knew we had found the right team to work with. The marketing and design experience Cosmetic Digital has brought to our business has been invaluable. We are thrilled with our new website which has massively helped to promote and showcase our business. We would not hesitate to recommend Cosmetic Digital to any business wishing to seek the services of a skilled and experienced design team."- Dipesh Patel, Owner